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“I think we have to get back to something more pure and minimal, and I’m making clothes that will last.” Beyond the glam of the runway, that’s a part of the Jacquemus message that deserves to be heard. But I think we have to think more like my grandparents did: like, we have tomatoes in the garden, so we eat tomatoes.” I don’t say I’m a green brand or anything like that it’s not marketing. But you know,” he said with a smile, “what I want to say is it isn’t just for ecologie, it’s also people-their rhythm of work also has to have sense. Now, they do-because of the size of the order I can make. “We’ve been working with them for 10 years, but they didn’t have a sustainable fabric that we wanted. But business-wise, Porte Jacquemus realized that he could use his buying power to change things with his fabric manufacturer. “I was seven when I made a skirt out of a curtain for my mother, and she brought me to school wearing it.” The linen pencil skirt at the beginning of the show was a personal memento of that, and the reason the fabric was an anchor for the collection. On the creative side, it made Porte Jacquemus reflect on the first thing he’d ever made. It’s also a decision to make my company feel well, you know? We sat down and said, we have to do this with more sense-do we really need a hundred fabrics, when we could use 10?” So I decided to slow my company, to show just summer and winter. See this dress?”-he pointed to a bias cut linen mini-halter neck, suspended on a narrow rope-“This is 500 euros in the shop.”Ĭoming off the success of his spring show made him “question myself, what am I doing in fashion? It’s incredible what happened, but still, it’s important to tell young people today: I am successful-but I still have doubts. “I am happy that I got the prices down again.

I am selling clothes, so it was going back to things that are minimal and effortless, like a dress people can wear to a wedding and a few times afterwards,” he said. Inside, Porte Jacquemus was talking backstage about serving his generation. The anticipation had a sense of international scale on an almost rockstar level. There’d been a crush of thousands outside, a crowd as big as the ones which used to trek to see Jean Paul Gaultier in Paris in the ’80s. The sisters Hadid and a gang of today’s hottest supermodels, male and female, came to walk around the vast stadium at La Defense Porte Jacquemus had booked for his co-ed collection for fall. It means that everyone who’s anyone of his age is flocking to his show. How could Simon Porte Jacquemus possibly top the internet-breaking success of the show in a lavender field in Provence he held last summer? The fame of that phenomenal event, with its incredible fuchsia runway, gathered 1.8 million followers to his Instagram-not to mention his ridiculous-cute micro-bag campaign.

Bella and gigi